The ‘Ber’ months are here, which means the holidays are around the corner too. Counting down the days might sound too early from a personal standpoint, but for your dental practice, the earlier preparations begin, the better.

So, have you thought of ways to take advantage of the merrymaking and sharing season? Holiday giveaways are a perfect idea. 

Everyone wants to win prizes. Everyone appreciates receiving valuable items for free. This is a great way to attract new patients while keeping your approach light and fun.

But first, what is a holiday giveaway?

A holiday giveaway is giving away free products or services, but on your terms. It can be in the form of a raffle, mini contest, survey, or sign-up form. You define the mechanics and conditions for joining. You also decide which prizes to share. 

Sometimes, business owners stay away from giveaways, thinking they can devalue their brand. But the holidays are known for the spirit of giving, so there’s no other better time to lighten up the atmosphere and reach out to people.

A positive and impactful campaign outweighs any assumed disadvantages. You can make your giveaways beneficial with careful planning and execution. 

Why should your dental office try hosting holiday giveaways

Here are reasons to consider holiday giveaways for your dental office:

1. Promote brand recognition

Giveaways can be promoted through social media. Your followers are likely to join and even share the news with their contacts. And their contacts might also spread the word to people within their network. This is where word of mouth works to your advantage.

People who may not have heard about your practice may visit or even try to book a consultation. And even if they only participate in your giveaway for the time being, they'll likely remember you if they need dental services in the future.

The giveaway doesn’t have to be material goods or in monetary form. It could also be a discount on your most popular products and services. And note that this doesn’t work only during the holidays. You can host offers any day of the year and benefit from them.

2. Increase engagement

Engagement is measured by activity on your page—when someone likes, shares, or comments on your post.

During the holiday season, people are more likely to be active online. Some are looking for gift ideas or are already shopping. Taking advantage of this time can be helpful for your practice.

Announce your holiday giveaway when your followers are most active. Encourage people to share your posts and invite their friends or relatives to join for more prizes. This will also help with your previous posts, which you have worked hard on, but did not receive the attention you were hoping for.

First-timers to your page are likely to scroll further before joining to check who you are. So, it’s not only your giveaway-related posts that gain the chance of drawing engagements; even your other posts can.

3. Boost reputation

Even existing clients appreciate free items. You can boost your reputation not only among potential clients but among your loyal patients too. But, of course, it’s important to highlight that you’re not after brand awareness alone. Emphasize your brand values and show your human side, so people will appreciate your giveaway even more.

You can host a charity giveaway where participants donate or purchase anything to be given to someone in need. And then you may offer an equal amount. You can choose the organizations or individual recipients yourself, but it’s best to choose from those within your community. Or you may also let your patients choose among recipients you’ve already vetted.

People tend to be more generous during the gift-giving season and are happier to do it if they can relate to your cause. You might win new clients who'll remember you for this action and support you all the way so you can host more charitable projects in the future.

4. Build email list

Hosting a holiday giveaway also offers a fresh way to update your email list. You can make your mechanics align with your target demographic.

For example, participants must be from your community or live within your office locations. You might also want to target a specific group depending on your specialization. 

You can host a giveaway for parents with young children. Ask for their name and email address so they can win an entry and then award them with more entries if they refer a friend. 

Or you may also request participants to fill out a quick survey for your dental practice. Make it brief and simple so people are more likely to complete it.

Holiday giveaways aren't cheap, they're a way to connect with your audience

Since it's about establishing connections, it’s important to promote your holiday giveaway offline. Get your entire team involved. 

Holiday giveaways help you reach more of your target market, earn new clients, foster relationships with existing patients, and build a sense of community. 

If your giveaway winners are pleased with their prizes, they'll likely spread the word to their contacts. These people may eventually become your new patients as well. And not only them, but also their family. 

For more tips on planning and running a successful holiday giveaway for your dental office, contact us today at Dental Growth Strategies. We’re happy to answer your questions through a free 60-minute webinar or a one-on-one consultation with our digital marketing experts.

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