Local Search & Reviews

Local Search & Reviews for your Website

with a Dental Growth Strategies All-in-One Solution

Your practice works with patients in a specific area. Google has created their local search platform specifically for businesses just like yours.

As the internet becomes saturated with more and more competing businesses, it is more important than ever to target a specific demographic. As a dental practice, your local area should be your primary target. As you may be aware, consumers who are seeking a local business will often search directly in Google Maps. Google My Business provides awesome tools to rank for a particular geographic location, and we make sure to take full advantage of that.

By optimizing your local business listings with Google, Dental Growth Strategies can ensure that when someone searches for a dentist in your area you show up at the top of the local search results. This optimization will be done across all Google platforms (Maps, Local Listings, and Google+) in a coordinated effort to make sure your local SEO and marketing drives in the maximum number of new patients.

Reviews

Managing your online reviews is a critical component of your local and organic search strategy. Dental Growth Strategies has several automated systems for gaining positive reviews from your raving fans. At the same time we make sure those who are not so excited about their experience let you know before they post their opinion online.

It's impossible to avoid negative reviews about a product or service, but there are effective ways of dealing with them. Responding positively and solving reviewers issues publicly can be an opportunity to show off your practices excellent customer service.

Google and Facebook reviews can have a dramatic effect on the search engine optimization (SEO) of your website. SEO refers to optimizing its content and structure to increase its visibility and ranking on search engine results pages (SERPs).

Here are a few ways that Google and Facebook reviews can assist with SEO:

Increased Visibility on Google Maps: Google Maps is an invaluable resource for people searching for local businesses, and reviews on it can increase visibility and ranking, leading to more traffic to your website and customers for your business.

Social Proof: Google and Facebook reviews can offer social proof to support your business. According to the theory of trust, people are more likely to work with companies if other customers have had positive experiences working with them; reviews show potential customers that your business is reliable, trustworthy and offers quality products or services.

Engagement: Reviews on Google and Facebook can greatly increase customer engagement with your business. Responding to reviews - both positive and negative - shows customers that you value their feedback and strive to provide outstanding service, increasing engagement and loyalty from your customer base.

Increased Website Ranking: Google's search algorithm considers both the quality and quantity of links pointing back to your website, with reviews on Google or Facebook serving as potential avenues to drive more visits to it and boost its presence on search results pages (SERPS). This could improve its search rank significantly.

Fresh Content: Reviews on Google and Facebook can provide your website with fresh, user-generated content that can show search engines that your website is active and relevant - something which may improve its SERP rankings.

Google and Facebook reviews can play an essential role in SEO by increasing visibility on Google Maps, providing social proof, increasing engagement, increasing website ranking and providing fresh content - they are essential components of enhancing a business's online presence and drawing in new customers.

At Dental Growth Strategies, we take your dental marketing campaign seriously. If you want to learn more, click this link to sign up for a FREE strategy planning session!