Many people will tell you that direct mail is dead. That couldn’t be further from the truth. Direct mail works, it’s that simple.
According to the 2015 DMA response rate report, response rates for direct mail outperform digital media (like email) in immediate response by an average of 34%.
While savvy marketers will use a combination of media for their campaigns, print is still among the top three.
What makes a direct mail campaign successful is the strategy behind it. Choosing the right format, crafting the right message, selecting the right list, ensuring the right mailing method, setting up the right tracking tools, and determining the right timing for your direct mail campaign are the keys to its success.
Dental Growth Strategies has been creating direct mail campaigns for dental offices since 2001. Because of that we have concepts for nearly every dental service and proven results in many markets around North America.
Define Your Target Audience: Dental Growth Strategies can assist with defining your target audience and creating a mailing list geared toward specific demographics, interests and behaviors.
Create a Mailing Strategy: At Dental Growth Strategies, we work closely with you to devise a direct mailing strategy tailored to your business objectives and budget. This might involve designing the format and content of mailers; selecting suitable postage options; and determining frequency.
Design the mailer: Dental Growth Strategies offers expert assistance when it comes to designing the mailer itself, from layout, graphics and copy to call-to-actions and formats such as postcards or letters that will best support your campaign.
Manage the mailing process: Dental Growth Strategies has you covered when it comes to mailing your campaign materials - they will print, address and mail all mailers as necessary while tracking response rates and making necessary adjustments to make the most effective campaign possible.
Measure results: Dental Growth Strategies can assist your direct mailing campaign by measuring metrics such as response rate, conversion rate and return on investment - this allows us to help refine and optimize future campaigns.
Dental Growth Strategies has the experience and resources to assist your business in creating an effective direct mailing campaign. From developing a mailing strategy, designing the mailer, managing mailing processes and reaching target audiences - they offer everything needed for successful direct mailing campaigns.
At Dental Growth Strategies, we take your dental marketing campaign seriously. If you want to learn more, click this link to sign up for a FREE strategy planning session!